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The 12 archetypes of customers

We people like to categorize everything, as it helps us to organize the information we perceive. This way it is easier to remember it and to use it. We people like to categorize people as it makes it easier to understand others and ourselves — that’s why horoscopes, Hippocrates temperament types and Myers–Briggs type indicator were, are and will be so popular. Even though everyone thinks he/she is unique, still there are some peculiarities we may share,

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